We developed an interactive commercial for Asics Shoes this past month...

I work for "Wilderness", an experimental performance company that really pushes the envelope of the traditional theatre-going experience. This past month we were hired to create an "Urban Noir Race" for Asics Shoes.  "Urban Noir Race"...when I first heard the term I couldn't imagine what that meant or looked like either. Imagine Asics' top influencers and bloggers coming to downtown LA to run a race...except it's not just your ordinary race. Runners make there way throughout the city streets and into various locations where we have set up a running plot!...they enter a new building...they follow the clues from staged characters for said plot. 

Their goal?...find the "Lady in Red". When the race finished all of the runners found themselves in an abandoned theatre where their mysterious "Lady in Red" character reveals herself on stage Top it all off with a bangin' sing/dance number on the beautiful and iconic abandoned Roxie Theatre Stage and you have yourself a deal! RUNNING MAGIC!